In 2014, two women decide to join forces! Goal: to be able to portray an idea, a dream, in a concrete way; it involved jewellery and crafts.
How to make it happen? Naturally, it would mean creating jewellery with story. Our stories portrayed through handcrafted pieces of jewellery. This is the only way it would make sense for us.
Our stories are our traditions, they define us and create roots in our culture. In this context, OXUM - Atelier de Joalharia is born.
We started with one of the most well-known traditions in Minho, in Northern Portugal. The “Sweetheart Handkerchiefs” tradition (“Lenços de Namorados”).
Inspired by this tradition, in 2015 we started to develop the first line of the first collection, named Audaçias.
On August 10th, 2015, OXUM Atelier de Joalharia becomes a registered trademark.
And it’s in 2016 that the first line of the Audaçias’ collection is launched: Eternus.
On April 20th, 2016 Audaçias becomes a registered trademark.